Let’s talk about blog headline writing tips today!
Blog headlines are the first thing people will notice in your blog post. They are the most prominent feature in your blog posts which will attract visitors and eventually your customers.
But how to write great and effective blog headlines that bring traffic? Here is the solution.
A perfect blog title or blog headline is a product of some in-depth research and features. Blog headline writing requires some thoughts to consider before you give your articles a title.
Here are the 5 headline writing tips for writing the perfect blog titles
Keep the blog headline short and specific.
Last week, I was speaking to one of my clients when she shared a recent incident. She clicked an amazing title to read but was disappointed when she found nothing that the blog title indicated.
This must not be the case with blog headlines. Your headlines should give the exact idea of what your blog is all about. Be honest with your readers.
For example, if my blog title is effective tips to write blog headlines which bring traffic, and I write about how to write a blog post, I would be deceiving my audience.
They may come to my blog just for once but in the long run, they will hesitate to click my future headlines.
Make the blog title catchy
Catchy. Not click-bait. There is a thin line between catchy blog headlines and click-bait headlines. As I have already said that your blog title must convey the overall idea of the post.
While writing the headline, make sure you use power words like ‘ultimate guide’, ‘foolproof ideas’, ‘how to do’ etc. These phrases catch people’s attention easily and the click rate is higher than that of the simple headlines.
Questions, titles that evoke emotions (positive and negative) makes the blog title catchy and clickables.
Optimise for social networks
Let’s admit. We get a considerable amount of traffic from the social media apart from the search engines. In fact, when you write fictions, social media are your best friend to drive traffic to the blog.
So, naturally, you need to write headlines that will work great for social media. The social media platforms are full of clickbait links, false articles and links from genuine bloggers and media publishers.
Your blog title should stand out amidst the sea of links on social media.
Write a blog title which can be easily shared on social media. It means, the title should carry, as I mentioned earlier, the exact idea of what your blog is all about.
Every headline writing tips post is incomplete without the mention of using numbers for your blog title. If you use any kind of SEO plugin, they will also prompt to use a number in your blog’s headline.
According to the top content marketers, people tend to click headlines which have a number in it. For example, posts like 50+ niche keyword ideas get more clicks than a simple blog title.
You can write about 5/6/7/10~ tips for anything on the earth. Believe me, this type of posts are always viral. Writing listicles is essential to get more blog traffic.
Always use the keyword
Keywords are the fuel which drives our SEO wagon. They help us to rank better in search results and send traffics to our blogs.
To optimise your blog post, it is essential that you use the keyword in your blog headline. To learn more about blog title optimisation, read this post.
So, these are the 5 awesome headline writing tips to write your next blog title. Use them and bring those readers to your awesome blog!
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