Do we really need SEO for traffic? I mean, we share the blog on social media and it sends pretty good traffic to our blogs.
Is it worth to spend time in doing keyword research, developing a content strategy for our blog?
Is it worth the pain of learning the details of SEO and keyword research?
Is it worth doing the networking to get backlinks?
It is easier to promote on social media and get traffic than learning SEO. True that. But the other truth is that social media traffic is not stable.
Unless your post goes viral, social media traffic fizzles quite fast. Here is an example. During 2016-2018, Google Plus has driven me tons of traffic. As soon as I share any post on my Google Plus account, different communities and collections, there was a spike in my traffic. And not just any traffic, traffic which helped me to build my email list.
My post on Google Plus here got lots of traction. But suddenly, Google announced that there was some security breach in Google plus and they were closing down the platform.
I have met some awesome people on that platform who were not active on Facebook and for them, that was their virtual home. All those creators faced lots of hurdles in downloading their data and transferring them into another platform.
We all remember how fast Orkut vanished from the earth.
What I intend to say is that social media can be gone any minute. But as long as the internet is on, people will never stop searching for things.
Here are some of the frequent questions I am asked.
Is it necessary to do keyword research for my every post?
Well, blogging is a kind of personal journal. If you love to share personal or creative writings like poems, stories etc, there is no need for the keyword research. But if you want to share information on how you handle daily chores and be productive, then it is necessary to do the keyword research for the keyword “productivity tips for writers”.
You said that Google favors longer pieces of content and I write only 600-800 words on average. How do I rank?
The length of the content is not the only factor to decide whether an article is worth of Google searches’ first page. If the 800 article is well written and have immense value to the readers, then it has 100% of chances to rank higher than an article of 1200 words which is full of words but not values.
It seems SEO takes time. How can I grow my blog in between?
Yes. SEO takes time to kick off. It gives recurring traffic once you start ranking for any keyword. In between, do your networking. Backlinks play a major role in improving SEO score of any blog and doing guest blogging, leaving comments on other blogs to help to get backlinks to our blogs. (We will come to backlinks in my coming posts)
Do I need to rank for every long tail keyword I use?
No. It is not even possible to rank for every post you write on a blog. The goal should be to rank for at least 5-10 keywords in a year. In fact, I rank for 7/8 keywords only for my food blog and you have seen the traffic it gets me.
So, do you need SEO for a blog? Hell, yes! It may take time but it is all worth it. SEO is like a magical help. It helps to get steady traffic and build real connections between the blogger and the readers.
Want to learn more? Get my book SEO is not Rocket Science on Amazon.