Do you only post links on your Facebook page and then forget about it?
Or you created a Facebook page for the sake of it and never gave attention to it?
Well, you are missing a great deal, my friend. Facebook, the largest social media network, is one of the powerful tools to market you as a writer.
Facebook can help you to grow your readership and create thriving fans that buy your books or share your writing.
Love it or hate it, but you can’t ignore Facebook.
I lost valuable times in the past when I chose to ignore it. I tried every marketing tip, every other social medium, but I hardly got the desired results.
Frustrated, I headed over to Facebook on July 25th, 2018, and started a new Facebook page, The Writers’ Club.
I started sharing my problems and struggles as a writer, took the help of memes here and there and voila! My Facebook grew beyond my imagination.
It has decent followers, but my posts have high organic reach, and the engagement rate is something every Facebook page owners dream.
How did I do that?
I have always found Facebook frustrating in the past. And I created my current page out of frustration. I wanted a place to laugh at my struggles and setbacks as a writer. And my followers sympathize with me. The tone of the page and my posts resonate with the people who are in the same situation.
If you follow my page on Facebook, then you know that I do not promote my blog on my page regularly. I do it once or twice a month only. But still, Facebook drives me a significant amount of traffic every month.
It has also helped me to grow a community that interacts regularly and shares their works.
That’s why it is time that you, yes, you STOP IGNORING that neglected page you have and start using it.
Here are three reasons why a Facebook page is a tool you should have as a writer.
Facebook lets you grow a community
Remember how many times Mark Zuckerberg says that Facebook is a community? Well, he always emphasizes that Facebook is for family and friends; it is for your community.
Naturally, a page lets you grow a community of followers. In my case, I have created my community based on our mutual struggles of being a writer and love for books. We discuss our efforts, weekend reads, favorite books, and recommend books all the time.
Find the base where you connect with your readers. Is it your love for Agatha Christie or Mills and Boons? Is it something that both you and your readers love?
Find that one thing and then build a presence with that. It needs not to be something from your blog, as I mentioned that I hardly talk about my blog. I talk about my struggles and my love for books. But my readers connect to me with it, and that is how I send readers to my books and blogs.
Reach out to your readers
You have written a book. Published it and now waiting for sales. But does your ideal reader know that there is an excellent book that she will love reading?
Facebook is the best way to publicize your books and your writer’s blog.
Posting on your profile will only get your friends and family to see it and like it. It may result in one or two sales, but the ideal reader you are looking for may never hear of you and your book.
That is where the Facebook page comes to rescue.
You see, people like Facebook pages based on their interests. So, it is possible that your ideal readers already follow your page, and they know about your writing style.
Talking about the book on your page will help you to reach out to the audience you need and make sales.
Know your audience
Facebook pages have powerful analytics. It is also easy to understand and follow. And that is something you need to know your audience.
You see, Facebook lets you know how old your followers are, where they live and how much they are engaged in your page what type of posts they like and when they are most active.
Keep an eye to the analytics page, and you will know how your prospective readers behave.
So, you must start using your Facebook page regularly. Facebook lets you reach the audience you deserve and build relationships.
Not quite sure how to grow your Facebook page? I have put my learning in this five-day FREE EMAIL Course on Facebook marketing. Enroll today to get access.