Many a time, you have struggled with Facebook page. Yes, it is a little hard to appease the Facebook gods, but it is not impossible.
But before learning how to do it, you need to understand one crucial bit. And that is to understand what your big goal and how you want to use Facebook to achieve it.
In this article, I am going to dive deeper into Facebook and how it works in favor of you as a blogger or writer. We are going to understand that
- Facebook pages are a part of the revenue model for Facebook
- Facebook loves when you spend more time on it
- To grow your Facebook page, you need to consider it as business
- What are you as a brand
- Facebook is a living organism
Shall we begin?
Facebook page is a part of Facebook’s revenue model
Facebook is free to use, and it will always be free. But the company needs to run. So, how does a free-to-use platform make money out of it?
Simple. Facebook encourages people to create pages and ads. Being a lead generation tool and influential marketing platform, Facebook helps businesses to reach their potential audience and sell their products.
So, when you create your Facebook page, Facebook will consider your page as a business even if you do not sell anything.
It will continuously prompt you to boost your page and posts. So, to grow a Facebook page, we need to think from Facebook’s perspective, every damn time.
Facebook loves when you spend time on it
The absolute fact about Facebook is that it is created in such a manner that people spend time on it.
The more time you, as a Facebook page owner, help to keep people on Facebook, the more Facebook will love you.
Bloggers often complain that their Facebook page’s reach is almost negligible. Well, there is a reason behind it.
If you examine the top pages in your niche, you will notice that they retain their fans on the page with exciting things. The video creators create playlists so that people can watch their videos more.
The authors will write thought-provoking captions that often results in hundreds of shares and comments.
The brands share short, easy to grab videos or GIFs so that people keep scrolling their page for more content. And all these pages would have tons of engagement irrespective of the number of followers.
Facebook helps to spread your message when they are convinced that you have the power to retain people on your page. It helps the pages to reach more people every day.
This is why when you share links after links, Facebook limits your reach after every post. By sharing links, you are prompting people to leave Facebook, and it hates it.
Keep this thing in mind when you create a content calendar for your page.
(I am going to share tons of such strategies in my upcoming book Fabulous FB Hacks. If you are looking for simple yet powerful tips to grow your Facebook page organically, join the wait list.)
To improve your Facebook page, you need to consider it as business
Well, I am not telling you to think it as a brick and mortar business, but to consider it as a business model with proper strategies, model, and planning.
Give your Facebook page a little time and study analytics.
Check who the people are following you, their age group and occupation, their locations, how much time they spend on your page, what type of posts they like, and when they are active.
Now note down everything and fit it into a customer avatar, i.e., a person who organically follows your page.
Brainstorm the content ideas that the particular person would love. Once you know what type of posts this person likes, it is easier to create a calendar of posts for your Facebook page.
We need to understand that Facebook considers you a business. So, no matter what is the purpose of your blog or Facebook page, we need to act in a way that the algorithm favors.
Facebook loves when you are consistent. So, act like a business and help Facebook to help your page.
What are you as a brand?
To act like a business, you need to be clear about your brand value. What is your brand? What is your ultimate goal with your business or blog, or content? Why should Facebook help you to market or promote you as a brand?
You are a brand, and as a brand, your brand statement should be clear. Are you blogging to educate? Are you blogging to share your thoughts? Are you creating content to promote your products or books or courses?
Here is a simple exercise to get your brand statement. Just fill in the blanks of the sentence below-
I write/create content to help______ to solve/achieve their ______
It can be anything. For example, in my case, this sentence will be “I write to help bloggers and writers to create a Facebook page so that they build a community even if they have 0 followers right now.”
It can be “I create videos to help new moms to take care of their newborns” or, “I write blog posts on frugal living so that newly married couples can live a debt-free life.”
Do you see the pattern? No matter what your niche is, you should be clear about your goal or brand value.
Once you are clear about your brand statements, it is easy to go on with your goal with Facebook.
What is your goal behind using Facebook? Is it to build a community or build your presence or selling products or driving traffic to your blog?
When you have a clear goal, it is much easier to grow it accordingly by sharing relevant content.
Facebook is a living organism
The statement may sound like a line from your science book, but Facebook is a living organism. They have a robust algorithm that analyses 1.7 billion people and their interests daily.
Facebook knows you better than anyone, what you like, what kind of posts you engage with, what kind of videos you watch, but never like the page or anything that you do on Facebook. The same goes for everyone who uses it.
So, naturally, this organism will act how your followers behave. I already said that Facebook loves when you keep people engaged.
Think of it as an entity that will help you when you promote it to prosper. It can be done by merely posting posts that are high in engagements. It can be a simple question, thoughtful piece of content, a short video.
But the best way to feed this living organism is by going live. Nothing engages better than an exciting Facebook live.
Studies have revealed that lives get 600% more engagement than random posts.
So, to get more benefits from your Facebook page, you need to think and act in a way like it. These are five essential things that will help you to grow a Facebook page organically.
I believed and proved that it is possible to maintain a highly engaged Facebook page without spending a dime.